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asa.org.uk

Home - ASA | CAP

Last scanned Aug 3, 2026, 4:00 AM · 13 views

87

Overall score

Great

Summary

The Advertising Standards Authority (ASA) is UK's regulator of advertising. This website uses Plausible Analytics behind Cloudflare CDN. SEO is fair (70/100) and accessibility is excellent (90/100). Security scores excellent (90/100) and performance excellent (100/100). Top issue: Missing canonical link.

The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).

Top issues to fix

8 issues found · 1 high priority

  • Missing Content-Security-Policy header

    Security

    Add a CSP to control which sources can run scripts — the strongest single defense against XSS.

  • Missing canonical link

    SEO

    Add <link rel="canonical"> so search engines know which URL variant to index.

  • Multiple H1 headings found

    SEO

    Keep a single H1 per page and demote the others to H2/H3.

  • No structured data (JSON-LD) found

    SEO

    Add JSON-LD (Organization, Article, Product…) to become eligible for rich results.

  • robots.txt not found

    SEO

    Publish /robots.txt with a Sitemap: directive to guide crawlers.

  • sitemap.xml not found

    SEO

    Publish an XML sitemap and reference it from robots.txt to speed up page discovery.

+2 more issues — details in the sections below.

70

SEO

5 issue(s) found

100

Performance

925 ms

90

Security

HTTPS & header checks

90

Accessibility

1 issue(s) found

Score history

0 overall since Jul 26, 2026

Overall
87
SEO
70
Security
90
Performance
100
Accessibility
90

Organization

Company details published in this site's own structured data.

The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).

YouTubeX (Twitter)FacebookLinkedInLinkedInX (Twitter)

Meta tags

Title
Home - ASA | CAP
Description
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
Canonical
Language
Charset
Viewport
width=device-width, initial-scale=1
Robots meta
index,follow
Manifest

OpenGraph & Twitter Card

OpenGraph

og:title
Home
og:description
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
og:type
website
og:url
https://www.asa.org.uk/

Twitter Card

twitter:card
—
twitter:title
—
twitter:description
—

Technologies

Detected frameworks, languages, and tools.

BootstrapjQueryPlausible AnalyticsCloudflare Analytics

Hosting & CDN

Hosting provider
—
CDN provider
Cloudflare
IP address
—
ASN
—

DNS records

TypeValue
A—
AAAA—
MX—
TXT—
NS—
CAA—
CNAME—
IPv6 supportNo

TLS / SSL certificate

Version
TLS 1.3
Issuer
Google Trust Services
Subject
www.asa.org.uk
Valid from
Jul 11, 2026
Valid to
Oct 9, 2026
Days until expiry
67
SAN domains
www.asa.org.uk

Security headers

  • Strict-Transport-SecurityEnabled
  • Content-Security-PolicyMissing
  • X-Frame-OptionsEnabled
  • X-Content-Type-OptionsEnabled
  • Referrer-PolicyEnabled
  • Permissions-PolicyMissing

Compression: gzip · 0 cookie(s) observed

Content & assets

Headings

H1 7 · H2 5 · H3 7

Links

114 internal · 9 external · 20 broken

Images

18 total · 0 missing alt

Scripts / Styles

18 scripts · 10 stylesheets

JS / CSS size

117 B · 0 B

Page size

53.4 KB

Robots.txt & Sitemap

robots.txt
Not found
Disallow rules
0
sitemap.xml
Not found
URLs in sitemap
0

SEO issues

  • Missing canonical link
  • Multiple H1 headings found
  • No structured data (JSON-LD) found
  • robots.txt not found
  • sitemap.xml not found

Accessibility issues

  • Missing <html lang> attribute

Scan details

Requested URL
https://asa.org.uk
Final URL
https://www.asa.org.uk/
HTTP status
200
HTTP version
HTTP/2
Response time
924 ms
HTML size
53.4 KB
Redirect chain
https://asa.org.uk → https://www.asa.org.uk/

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Frequently asked questions

What technology does asa.org.uk use?
asa.org.uk is built with Bootstrap, jQuery, Plausible Analytics, Cloudflare Analytics.
Is asa.org.uk secure (HTTPS)?
Yes. asa.org.uk uses TLS 1.3 with a certificate issued by Google Trust Services, valid until Oct 9, 2026.
Who hosts asa.org.uk?
Hosting provider information for asa.org.uk is not available yet.
What is asa.org.uk's SEO score?
asa.org.uk scored 70/100 for SEO in the latest analysis (fair).
What is asa.org.uk's overall website score?
asa.org.uk has an overall SiteGraph score of 87/100, combining SEO, performance, security, and accessibility.
Has asa.org.uk's score changed over time?
asa.org.uk's overall score has stayed steady at 87/100 since Jul 26, 2026.