baymard.com
Ecommerce UX Research & Best Practices – Baymard
Last scanned Aug 2, 2026, 9:00 AM · 18 views
Overall score
Excellent
Summary
Solve real ecommerce UX challenges with 200,000+ hours of research. This website uses Next.js behind Cloudflare CDN. SEO is excellent (90/100) and accessibility is excellent (100/100). Security scores good (85/100) and performance excellent (90/100). Top issue: robots.txt not found.
Baymard Institute
Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
- Flaesketorvet 68, Copenhagen, 1711, DK
Top issues to fix
6 issues found
Missing X-Content-Type-Options header
SecurityAdd X-Content-Type-Options: nosniff to stop MIME-sniffing attacks.
Missing X-Frame-Options header
SecurityAdd X-Frame-Options (or a CSP frame-ancestors rule) to prevent clickjacking via hidden iframes.
1 cookie without Secure/HttpOnly flags
SecuritySet Secure and HttpOnly on session cookies so they can't leak over HTTP or be read by injected scripts.
robots.txt not found
SEOPublish /robots.txt with a Sitemap: directive to guide crawlers.
sitemap.xml not found
SEOPublish an XML sitemap and reference it from robots.txt to speed up page discovery.
20 broken links on the page
SEOFix or remove broken links — they waste crawl budget and erode user trust.
SEO
2 issue(s) found
Performance
496 ms
Security
HTTPS & header checks
Accessibility
0 issue(s) found
Score history
-3 overall since Jul 26, 2026
- Overall
- 91
- SEO
- 90
- Security
- 85
- Performance
- 90
- Accessibility
- 100
Organization
Company details published in this site's own structured data.
Baymard Institute
Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
Contact
Email, phone, and address published on this site's own pages.
- info@baymard.com
- Address
- Flaesketorvet 68, Copenhagen, 1711, DK
Meta tags
- Title
- Ecommerce UX Research & Best Practices – Baymard
- Description
- Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
- Canonical
- https://baymard.com
- Language
- en
- Charset
- utf-8
- Viewport
- width=device-width
- Robots meta
- Manifest
Technologies
Detected frameworks, languages, and tools.
Hosting & CDN
- Hosting provider
- —
- CDN provider
- Cloudflare
- IP address
- —
- ASN
- —
DNS records
| Type | Value |
|---|---|
| A | — |
| AAAA | — |
| MX | — |
| TXT | — |
| NS | — |
| CAA | — |
| CNAME | — |
| IPv6 support | No |
TLS / SSL certificate
- Version
- TLS 1.3
- Issuer
- Google Trust Services
- Subject
- baymard.com
- Valid from
- Jul 30, 2026
- Valid to
- Oct 28, 2026
- Days until expiry
- 87
- SAN domains
- baymard.com, imgix-src-baymard-assets.baymard.com, *.imgix-src-baymard-assets.baymard.com
Security headers
- Strict-Transport-SecurityEnabled
- Content-Security-PolicyEnabled
- X-Frame-OptionsMissing
- X-Content-Type-OptionsMissing
- Referrer-PolicyMissing
- Permissions-PolicyMissing
Compression: gzip · 1 cookie(s) observed
Content & assets
Headings
H1 1 · H2 10 · H3 36
Links
85 internal · 4 external · 20 broken
Images
116 total · 0 missing alt
Scripts / Styles
63 scripts · 7 stylesheets
JS / CSS size
40.7 KB · 58.7 KB
Page size
550 KB
Robots.txt & Sitemap
- robots.txt
- Not found
- Disallow rules
- 0
- sitemap.xml
- Not found
- URLs in sitemap
- 0
SEO issues
- robots.txt not found
- sitemap.xml not found
Accessibility issues
No accessibility issues detected.
Scan details
- Requested URL
- https://baymard.com
- Final URL
- https://baymard.com
- HTTP status
- 200
- HTTP version
- HTTP/2
- Response time
- 485 ms
- HTML size
- 550 KB
- Redirect chain
- https://baymard.com
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Frequently asked questions
- What technology does baymard.com use?
- baymard.com is built with Next.js, Tailwind CSS, Cloudflare Analytics.
- Is baymard.com secure (HTTPS)?
- Yes. baymard.com uses TLS 1.3 with a certificate issued by Google Trust Services, valid until Oct 28, 2026.
- Who hosts baymard.com?
- Hosting provider information for baymard.com is not available yet.
- What is baymard.com's SEO score?
- baymard.com scored 90/100 for SEO in the latest analysis (excellent).
- What is baymard.com's overall website score?
- baymard.com has an overall SiteGraph score of 91/100, combining SEO, performance, security, and accessibility.
- What company operates baymard.com?
- baymard.com is operated by Baymard Institute. Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
- Has baymard.com's score changed over time?
- baymard.com's overall score has declined by 3 points (from 94 to 91) since Jul 26, 2026.
OpenGraph & Twitter Card
OpenGraph
Twitter Card