baymard.com
Ecommerce UX Research & Best Practices – Baymard
Last scanned Jul 26, 2026, 5:17 AM · 2 views
Overall score
Excellent
Summary
Solve real ecommerce UX challenges with 200,000+ hours of research. This website uses Next.js hosted on Cloudflare behind Cloudflare CDN. SEO is excellent (100/100) and accessibility is excellent (100/100). Security scores good (85/100) and performance excellent (90/100).
Baymard Institute
Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
- Flaesketorvet 68, Copenhagen, 1711, DK
- Hosted on Cloudflare
Top issues to fix
3 issues found
Missing X-Content-Type-Options header
SecurityAdd X-Content-Type-Options: nosniff to stop MIME-sniffing attacks.
Missing X-Frame-Options header
SecurityAdd X-Frame-Options (or a CSP frame-ancestors rule) to prevent clickjacking via hidden iframes.
1 cookie without Secure/HttpOnly flags
SecuritySet Secure and HttpOnly on session cookies so they can't leak over HTTP or be read by injected scripts.
SEO
0 issue(s) found
Performance
510 ms
Security
HTTPS & header checks
Accessibility
0 issue(s) found
Organization
Company details published in this site's own structured data.
Baymard Institute
Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
Contact
Email, phone, and address published on this site's own pages.
- info@baymard.com
- Address
- Flaesketorvet 68, Copenhagen, 1711, DK
Meta tags
- Title
- Ecommerce UX Research & Best Practices – Baymard
- Description
- Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
- Canonical
- https://baymard.com
- Language
- en
- Charset
- utf-8
- Viewport
- width=device-width
- Robots meta
- Manifest
Technologies
Detected frameworks, languages, and tools.
Hosting & CDN
- Hosting provider
- Cloudflare
- CDN provider
- Cloudflare
- IP address
- 172.67.68.54
- ASN
- AS13335 (CLOUDFLARENET - Cloudflare, Inc., US)
DNS records
| Type | Value |
|---|---|
| A |
|
| AAAA |
|
| MX |
|
| TXT | — |
| NS |
|
| CAA | — |
| CNAME | — |
| IPv6 support | Yes |
TLS / SSL certificate
- Version
- TLS 1.3
- Issuer
- Google Trust Services
- Subject
- baymard.com
- Valid from
- Jun 1, 2026
- Valid to
- Aug 30, 2026
- Days until expiry
- 35
- SAN domains
- baymard.com, imgix-src-baymard-assets.baymard.com, *.imgix-src-baymard-assets.baymard.com
Security headers
- Strict-Transport-SecurityEnabled
- Content-Security-PolicyEnabled
- X-Frame-OptionsMissing
- X-Content-Type-OptionsMissing
- Referrer-PolicyMissing
- Permissions-PolicyMissing
Compression: gzip · 1 cookie(s) observed
Content & assets
Headings
H1 1 · H2 10 · H3 36
Links
86 internal · 4 external · 0 broken
Images
118 total · 0 missing alt
Scripts / Styles
101 scripts · 7 stylesheets
JS / CSS size
919 KB · 81.4 KB
Page size
558 KB
Robots.txt & Sitemap
- robots.txt
- Found
- Disallow rules
- 21
- sitemap.xml
- Found
- URLs in sitemap
- 1882
SEO issues
No SEO issues detected.
Accessibility issues
No accessibility issues detected.
Careers
| Role | Location | Posted |
|---|---|---|
| UX Research Analyst & Writer | — | — |
| UX Auditor | — | — |
| UX Benchmarker | — | — |
| Outbound Sales Representative | — | — |
Scan details
- Requested URL
- https://baymard.com
- Final URL
- https://baymard.com
- HTTP status
- 200
- HTTP version
- HTTP/2
- Response time
- 499 ms
- HTML size
- 558 KB
- Redirect chain
- https://baymard.com
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Frequently asked questions
- What technology does baymard.com use?
- baymard.com is built with Next.js, Tailwind CSS, Cloudflare Analytics, Google Ads, Meta Pixel.
- Is baymard.com secure (HTTPS)?
- Yes. baymard.com uses TLS 1.3 with a certificate issued by Google Trust Services, valid until Aug 30, 2026.
- Who hosts baymard.com?
- baymard.com is hosted on Cloudflare, behind Cloudflare CDN.
- What is baymard.com's SEO score?
- baymard.com scored 100/100 for SEO in the latest analysis (excellent).
- What is baymard.com's overall website score?
- baymard.com has an overall SiteGraph score of 94/100, combining SEO, performance, security, and accessibility.
- What company operates baymard.com?
- baymard.com is operated by Baymard Institute. Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
- Is baymard.com hiring?
- Yes. baymard.com has 4 open roles listed on their careers page.
OpenGraph & Twitter Card
OpenGraph
Twitter Card