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bit.ly

Bitly Connections Platform | Short URLs, QR Codes, and More

Last scanned Jul 29, 2026, 11:00 AM · 13 views

88

Overall score

Great

Summary

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution. This website uses WordPress. SEO is good (80/100) and accessibility is excellent (90/100). Security scores good (85/100) and performance excellent (100/100). Top issue: No H1 heading found.

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.

Top issues to fix

7 issues found · 2 high priority

  • Missing Content-Security-Policy header

    Security

    Add a CSP to control which sources can run scripts — the strongest single defense against XSS.

  • No H1 heading found

    SEO

    Add exactly one H1 describing the page's main topic — it anchors the document outline for search engines and screen readers.

  • Missing X-Content-Type-Options header

    Security

    Add X-Content-Type-Options: nosniff to stop MIME-sniffing attacks.

  • 1 cookie without Secure/HttpOnly flags

    Security

    Set Secure and HttpOnly on session cookies so they can't leak over HTTP or be read by injected scripts.

  • robots.txt not found

    SEO

    Publish /robots.txt with a Sitemap: directive to guide crawlers.

  • sitemap.xml not found

    SEO

    Publish an XML sitemap and reference it from robots.txt to speed up page discovery.

+1 more issue — details in the sections below.

80

SEO

3 issue(s) found

100

Performance

593 ms

85

Security

HTTPS & header checks

90

Accessibility

1 issue(s) found

Score history

-1 overall since Jul 15, 2026

Overall
88
SEO
80
Security
85
Performance
100
Accessibility
90

Organization

Company details published in this site's own structured data.

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.

X (Twitter)InstagramFacebookLinkedIn

Meta tags

Title
Bitly Connections Platform | Short URLs, QR Codes, and More
Description
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.
Canonical
https://bitly.com/
Language
en-US
Charset
utf-8
Viewport
width=device-width, initial-scale=1.0
Robots meta
Manifest

OpenGraph & Twitter Card

OpenGraph

og:title
Bitly Connections Platform | Short URLs, QR Codes, and More
og:description
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.
og:type
website
og:url
https://bitly.com/

Twitter Card

twitter:card
summary_large_image
twitter:title
—
twitter:description
—

Technologies

Detected frameworks, languages, and tools.

WordPressjQueryNginx

Hosting & CDN

Hosting provider
—
CDN provider
—
IP address
—
ASN
—

DNS records

TypeValue
A—
AAAA—
MX—
TXT—
NS—
CAA—
CNAME—
IPv6 supportNo

TLS / SSL certificate

Version
TLS 1.3
Issuer
Amazon
Subject
*.bitly.com
Valid from
Feb 20, 2026
Valid to
Sep 5, 2026
Days until expiry
38
SAN domains
*.bitly.com, bitly.com

Security headers

  • Strict-Transport-SecurityEnabled
  • Content-Security-PolicyMissing
  • X-Frame-OptionsEnabled
  • X-Content-Type-OptionsMissing
  • Referrer-PolicyMissing
  • Permissions-PolicyMissing

Compression: none · 2 cookie(s) observed

Content & assets

Headings

H1 0 · H2 1 · H3 20

Links

78 internal · 11 external · 20 broken

Images

72 total · 1 missing alt

Scripts / Styles

32 scripts · 22 stylesheets

JS / CSS size

17.4 KB · 29.4 KB

Page size

164 KB

Robots.txt & Sitemap

robots.txt
Not found
Disallow rules
0
sitemap.xml
Not found
URLs in sitemap
0

SEO issues

  • No H1 heading found
  • robots.txt not found
  • sitemap.xml not found

Accessibility issues

  • No H1 heading found

Scan details

Requested URL
https://bit.ly
Final URL
https://bitly.com/
HTTP status
200
HTTP version
HTTP/2
Response time
590 ms
HTML size
164 KB
Redirect chain
https://bit.ly → https://bitly.com/

See something wrong on this report? Request a correction

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Frequently asked questions

What technology does bit.ly use?
bit.ly is built with WordPress, jQuery, Nginx.
Is bit.ly secure (HTTPS)?
Yes. bit.ly uses TLS 1.3 with a certificate issued by Amazon, valid until Sep 5, 2026.
Who hosts bit.ly?
Hosting provider information for bit.ly is not available yet.
What is bit.ly's SEO score?
bit.ly scored 80/100 for SEO in the latest analysis (great).
What is bit.ly's overall website score?
bit.ly has an overall SiteGraph score of 88/100, combining SEO, performance, security, and accessibility.
Has bit.ly's score changed over time?
bit.ly's overall score has declined by 1 point (from 89 to 88) since Jul 15, 2026.