bookingholdings.com
Booking Holdings: World's Leading Provider of Online Travel
Last scanned Aug 3, 2026, 4:00 PM · 8 views
Overall score
Great
Summary
Booking Holdings is the world's leader in online travel. This website uses WordPress hosted on Cloudflare behind Cloudflare CDN. SEO is excellent (90/100) and accessibility is fair (60/100). Security scores fair (65/100) and performance excellent (100/100). Top issue: No H1 heading found.
Booking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.
- United States
- Hosted on Cloudflare
Top issues to fix
7 issues found · 4 high priority
Missing Strict-Transport-Security header
SecurityAdd HSTS so browsers always use HTTPS — this closes the protocol-downgrade attack window.
Missing Content-Security-Policy header
SecurityAdd a CSP to control which sources can run scripts — the strongest single defense against XSS.
No H1 heading found
SEOAdd exactly one H1 describing the page's main topic — it anchors the document outline for search engines and screen readers.
Over half of images are missing alt text
AccessibilityAdd alt attributes to images — screen readers depend on them, and they help image SEO.
Missing X-Content-Type-Options header
SecurityAdd X-Content-Type-Options: nosniff to stop MIME-sniffing attacks.
Missing X-Frame-Options header
SecurityAdd X-Frame-Options (or a CSP frame-ancestors rule) to prevent clickjacking via hidden iframes.
+1 more issue — details in the sections below.
SEO
1 issue(s) found
Performance
324 ms
Security
HTTPS & header checks
Accessibility
2 issue(s) found
Score history
0 overall since Jul 26, 2026
- Overall
- 80
- SEO
- 90
- Security
- 65
- Performance
- 100
- Accessibility
- 60
Organization
Company details published in this site's own structured data.
Booking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.
Meta tags
- Title
- Booking Holdings: World's Leading Provider of Online Travel
- Description
- Booking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.
- Canonical
- https://www.bookingholdings.com/
- Language
- en-US
- Charset
- UTF-8
- Viewport
- width=device-width, initial-scale=1
- Robots meta
- max-image-preview:large
- Manifest
Technologies
Detected frameworks, languages, and tools.
Hosting & CDN
- Hosting provider
- Cloudflare
- CDN provider
- Cloudflare
- IP address
- 141.193.213.10
- ASN
- AS209242 (CLOUDFLARESPECTRUM - Cloudflare London, LLC, US)
DNS records
| Type | Value |
|---|---|
| A |
|
| AAAA | — |
| MX | — |
| TXT | — |
| NS | — |
| CAA | — |
| CNAME |
|
| IPv6 support | No |
TLS / SSL certificate
- Version
- TLS 1.3
- Issuer
- DigiCert Inc
- Subject
- www.bookingholdings.com
- Valid from
- Feb 23, 2026
- Valid to
- Mar 26, 2027
- Days until expiry
- 235
- SAN domains
- www.bookingholdings.com, bookingholdings.com
Security headers
- Strict-Transport-SecurityMissing
- Content-Security-PolicyMissing
- X-Frame-OptionsMissing
- X-Content-Type-OptionsMissing
- Referrer-PolicyMissing
- Permissions-PolicyMissing
Compression: gzip · 1 cookie(s) observed
Content & assets
Headings
H1 0 · H2 0 · H3 1
Links
23 internal · 17 external · 1 broken
Images
9 total · 9 missing alt
Scripts / Styles
17 scripts · 11 stylesheets
JS / CSS size
5.2 KB · 9.8 KB
Page size
48.1 KB
Robots.txt & Sitemap
- robots.txt
- Found
- Disallow rules
- 1
- sitemap.xml
- Found
- URLs in sitemap
- -1
SEO issues
- No H1 heading found
Accessibility issues
- Over half of images are missing alt text
- No H1 heading found
Scan details
- Requested URL
- https://bookingholdings.com
- Final URL
- https://www.bookingholdings.com/
- HTTP status
- 200
- HTTP version
- HTTP/2
- Response time
- 324 ms
- HTML size
- 48.1 KB
- Redirect chain
- https://bookingholdings.com → https://www.bookingholdings.com/
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Frequently asked questions
- What technology does bookingholdings.com use?
- bookingholdings.com is built with WordPress, jQuery.
- Is bookingholdings.com secure (HTTPS)?
- Yes. bookingholdings.com uses TLS 1.3 with a certificate issued by DigiCert Inc, valid until Mar 26, 2027.
- Who hosts bookingholdings.com?
- bookingholdings.com is hosted on Cloudflare, behind Cloudflare CDN.
- What is bookingholdings.com's SEO score?
- bookingholdings.com scored 90/100 for SEO in the latest analysis (excellent).
- What is bookingholdings.com's overall website score?
- bookingholdings.com has an overall SiteGraph score of 80/100, combining SEO, performance, security, and accessibility.
- Has bookingholdings.com's score changed over time?
- bookingholdings.com's overall score has stayed steady at 80/100 since Jul 26, 2026.
OpenGraph & Twitter Card
OpenGraph
Twitter Card