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brc.com

Baxter Research Group — Ad Effectiveness Research & Readership Studies

Last scanned Jul 29, 2026, 11:00 PM · 11 views

92

Overall score

Excellent

Summary

Research services and software that help publishers and organizations understand their audience and prove ad effectiveness. This website uses Next.js behind Vercel CDN. SEO is good (80/100) and accessibility is excellent (100/100). Security scores excellent (90/100) and performance excellent (100/100). Top issue: Title longer than 60 characters.

Baxter Research Group

Research services and software that help publishers and organizations understand their audience and prove ad effectiveness. More than 70 years of research heritage.

Top issues to fix

6 issues found · 1 high priority

  • Missing Content-Security-Policy header

    Security

    Add a CSP to control which sources can run scripts — the strongest single defense against XSS.

  • Title longer than 60 characters

    SEO

    Shorten the title to under 60 characters so search results don't truncate it.

  • Meta description longer than 160 characters

    SEO

    Trim the meta description to under 160 characters to avoid truncation in search results.

  • robots.txt not found

    SEO

    Publish /robots.txt with a Sitemap: directive to guide crawlers.

  • sitemap.xml not found

    SEO

    Publish an XML sitemap and reference it from robots.txt to speed up page discovery.

  • 20 broken links on the page

    SEO

    Fix or remove broken links — they waste crawl budget and erode user trust.

80

SEO

4 issue(s) found

100

Performance

31 ms

90

Security

HTTPS & header checks

100

Accessibility

0 issue(s) found

Score history

-3 overall since Jul 22, 2026

Overall
92
SEO
80
Security
90
Performance
100
Accessibility
100

Organization

Company details published in this site's own structured data.

Baxter Research Group

Research services and software that help publishers and organizations understand their audience and prove ad effectiveness. More than 70 years of research heritage.

Founded
Jan 1, 1954

Contact

Email, phone, and address published on this site's own pages.

Meta tags

Title
Baxter Research Group — Ad Effectiveness Research & Readership Studies
Description
Third-party ad effectiveness research, readership studies, and audience-research software for publishers and brands. 70+ years of research heritage — adViewPRO, audienceViewPRO, brandViewPRO, and TrueRank.
Canonical
https://www.brc.com
Language
en
Charset
utf-8
Viewport
width=device-width, initial-scale=1
Robots meta
index, follow
Manifest

OpenGraph & Twitter Card

OpenGraph

og:title
Baxter Research Group — Ad Effectiveness Research & Readership Studies
og:description
Third-party research that helps publishers prove ad effectiveness and understand their audience.
og:type
website
og:url
https://www.brc.com

Twitter Card

twitter:card
summary_large_image
twitter:title
Baxter Research Group
twitter:description
Third-party research that proves ad effectiveness for publishers.

Technologies

Detected frameworks, languages, and tools.

Next.js

Hosting & CDN

Hosting provider
—
CDN provider
Vercel
IP address
—
ASN
—

DNS records

TypeValue
A—
AAAA—
MX—
TXT—
NS—
CAA—
CNAME—
IPv6 supportNo

TLS / SSL certificate

Version
TLS 1.3
Issuer
Let's Encrypt
Subject
*.brc.com
Valid from
Jul 29, 2026
Valid to
Oct 27, 2026
Days until expiry
89
SAN domains
*.brc.com, brc.com

Security headers

  • Strict-Transport-SecurityEnabled
  • Content-Security-PolicyMissing
  • X-Frame-OptionsEnabled
  • X-Content-Type-OptionsEnabled
  • Referrer-PolicyEnabled
  • Permissions-PolicyMissing

Compression: gzip · 0 cookie(s) observed

Content & assets

Headings

H1 1 · H2 5 · H3 11

Links

16 internal · 4 external · 20 broken

Images

2 total · 0 missing alt

Scripts / Styles

26 scripts · 2 stylesheets

JS / CSS size

26.4 KB · 0 B

Page size

59.2 KB

Robots.txt & Sitemap

robots.txt
Not found
Disallow rules
0
sitemap.xml
Not found
URLs in sitemap
0

SEO issues

  • Title longer than 60 characters
  • Meta description longer than 160 characters
  • robots.txt not found
  • sitemap.xml not found

Accessibility issues

No accessibility issues detected.

Scan details

Requested URL
https://brc.com
Final URL
https://www.brc.com/
HTTP status
200
HTTP version
HTTP/2
Response time
30 ms
HTML size
59.2 KB
Redirect chain
https://brc.com → https://www.brc.com/

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Frequently asked questions

What technology does brc.com use?
brc.com is built with Next.js.
Is brc.com secure (HTTPS)?
Yes. brc.com uses TLS 1.3 with a certificate issued by Let's Encrypt, valid until Oct 27, 2026.
Who hosts brc.com?
Hosting provider information for brc.com is not available yet.
What is brc.com's SEO score?
brc.com scored 80/100 for SEO in the latest analysis (great).
What is brc.com's overall website score?
brc.com has an overall SiteGraph score of 92/100, combining SEO, performance, security, and accessibility.
What company operates brc.com?
brc.com is operated by Baxter Research Group. Research services and software that help publishers and organizations understand their audience and prove ad effectiveness. More than 70 years of research heritage.
Has brc.com's score changed over time?
brc.com's overall score has declined by 3 points (from 95 to 92) since Jul 22, 2026.