What technology does firstdirect.com use?

firstdirect.com is built with Apache.

Is firstdirect.com secure (HTTPS)?

Yes. firstdirect.com uses TLS 1.3 with a certificate issued by DigiCert Inc, valid until Jan 7, 2027.

Who hosts firstdirect.com?

Hosting provider information for firstdirect.com is not available yet.

What is firstdirect.com's SEO score?

firstdirect.com scored 70/100 for SEO in the latest analysis (fair).

What is firstdirect.com's overall website score?

firstdirect.com has an overall SiteGraph score of 91/100, combining SEO, performance, security, and accessibility.

firstdirect.com

Online and Personal Banking | first direct bank

Last scanned Jul 26, 2026, 1:49 PM

Overall score

Excellent

Summary

Straight-talking banking, in black and white. This website uses Apache behind CloudFront CDN. SEO is fair (70/100) and accessibility is excellent (100/100). Security scores excellent (100/100) and performance excellent (100/100). Top issue: Meta description longer than 160 characters.

Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.

Top issues to fix

6 issues found

Meta description longer than 160 characters
SEO
Trim the meta description to under 160 characters to avoid truncation in search results.
No structured data (JSON-LD) found
SEO
Add JSON-LD (Organization, Article, Product…) to become eligible for rich results.
Missing OpenGraph tags
SEO
Add og:title/og:description/og:image so shared links render a proper preview card.
robots.txt not found
SEO
Publish /robots.txt with a Sitemap: directive to guide crawlers.
sitemap.xml not found
SEO
Publish an XML sitemap and reference it from robots.txt to speed up page discovery.
20 broken links on the page
SEO
Fix or remove broken links — they waste crawl budget and erode user trust.

SEO

5 issue(s) found

100

Performance

307 ms

100

Security

HTTPS & header checks

100

Accessibility

0 issue(s) found

Not enough scan history yet to show a trend — check back after this site has been re-scanned a few more times.

Organization

Company details published in this site's own structured data.

Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.

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Meta tags

Title: Online and Personal Banking | first direct bank
Description: Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
Canonical: https://www.firstdirect.com/
Language: en
Charset: utf-8
Viewport: width=device-width, initial-scale=1.0
Robots meta
Manifest: https://www.firstdirect.com/etc.clientlibs/hsbc/fsdt/clientlibs/clientlib-site/resources/manifest.json

Technologies

Detected frameworks, languages, and tools.

Apache

Hosting & CDN

Hosting provider: —
CDN provider: CloudFront
IP address: —
ASN: —

DNS records

Type	Value
A	—
AAAA	—
MX	—
TXT	—
NS	—
CAA	—
CNAME	—
IPv6 support	No

TLS / SSL certificate

Version: TLS 1.3
Issuer: DigiCert Inc
Subject: www.firstdirect.com
Valid from: Jul 10, 2026
Valid to: Jan 7, 2027
Days until expiry: 163
SAN domains: www.firstdirect.com, www2.firstdirect.com, www.banking.firstdirect.com, www2.banking.firstdirect.com, www1.banking.firstdirect.com, www.firstdirect.co.uk, wpb.firstdirect.com, www1.firstdirect.com, firstdirect.com

Security headers

Strict-Transport-SecurityEnabled
Content-Security-PolicyEnabled
X-Frame-OptionsEnabled
X-Content-Type-OptionsEnabled
Referrer-PolicyMissing
Permissions-PolicyMissing

Compression: gzip · 0 cookie(s) observed

Content & assets

Headings

H1 1 · H2 6 · H3 0

Links

141 internal · 10 external · 20 broken

Images

23 total · 0 missing alt

Scripts / Styles

8 scripts · 1 stylesheets

JS / CSS size

1.1 KB · 0 B

Page size

64.8 KB

Robots.txt & Sitemap

robots.txt: Not found
Disallow rules: 0
sitemap.xml: Not found
URLs in sitemap: 0

SEO issues

Meta description longer than 160 characters
No structured data (JSON-LD) found
Missing OpenGraph tags
robots.txt not found
sitemap.xml not found

Scan details

Requested URL: https://firstdirect.com
Final URL: https://www.firstdirect.com/
HTTP status: 200
HTTP version: HTTP/2
Response time: 306 ms
HTML size: 64.8 KB
Redirect chain: https://firstdirect.com → https://www.firstdirect.com/

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Frequently asked questions

What technology does firstdirect.com use?: firstdirect.com is built with Apache.
Is firstdirect.com secure (HTTPS)?: Yes. firstdirect.com uses TLS 1.3 with a certificate issued by DigiCert Inc, valid until Jan 7, 2027.
Who hosts firstdirect.com?: Hosting provider information for firstdirect.com is not available yet.
What is firstdirect.com's SEO score?: firstdirect.com scored 70/100 for SEO in the latest analysis (fair).
What is firstdirect.com's overall website score?: firstdirect.com has an overall SiteGraph score of 91/100, combining SEO, performance, security, and accessibility.