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SGSiteGraph

fitbit.com

Fitbit Official Site for Activity Trackers & Smartwatches

Last scanned Jul 21, 2026, 11:40 AM · 1 view

85

Overall score

Great

Top issues to fix

3 issues found

  • 1 cookie without Secure/HttpOnly flags

    Security

    Set Secure and HttpOnly on session cookies so they can't leak over HTTP or be read by injected scripts.

  • Meta description longer than 160 characters

    SEO

    Trim the meta description to under 160 characters to avoid truncation in search results.

  • Heavy page (2.2 MB)

    Performance

    Aim for under 2 MB: compress images and split large JavaScript bundles.

Summary

Find your fit with Google Fitbit's family of fitness trackers and smartwatches that help you stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep. This website uses Google Analytics hosted on Google Cloud. SEO is excellent (95/100) and accessibility is excellent (100/100). Security scores excellent (100/100) and performance poor (45/100). Top issue: Meta description longer than 160 characters.

95

SEO

1 issue(s) found

45

Performance

2.49 s

100

Security

HTTPS & header checks

100

Accessibility

0 issue(s) found

Not enough scan history yet to show a trend — check back after this site has been re-scanned a few more times.

Organization

Company details published in this site's own structured data.

Google Store

en.wikipedia.orgYouTubeYouTubeInstagramX (Twitter)

Contact

Email, phone, and address published on this site's own pages.

Source: https://store.google.com/magazine/support?hl=en-IN

Meta tags

Title
Fitbit Official Site for Activity Trackers & Smartwatches
Description
Find your fit with Google Fitbit's family of fitness trackers and smartwatches that help you stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep.
Canonical
https://store.google.com/category/watches_trackers?hl=en-IN
Language
en-IN
Charset
Viewport
width=device-width,initial-scale=1,minimal-ui
Robots meta
max-snippet:-1, max-image-preview:large, max-video-preview:-1
Manifest

OpenGraph & Twitter Card

OpenGraph

og:title
Fitbit Activity Trackers & Smartwatches
og:description
Stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep.
og:type
website
og:url
https://store.google.com/category/watches_trackers?hl=en-IN

Twitter Card

twitter:card
—
twitter:title
—
twitter:description
—

Technologies

Detected frameworks, languages, and tools.

Google Analytics

Hosting & CDN

Hosting provider
Google Cloud
CDN provider
—
IP address
192.178.173.102
ASN
AS15169 (GOOGLE - Google LLC, US)

DNS records

TypeValue
A
  • 192.178.173.102
  • 192.178.173.101
  • 192.178.173.138
  • 192.178.173.113
  • 192.178.173.100
  • 192.178.173.139
AAAA
  • 2404:6800:4000:101d::8a
  • 2404:6800:4000:101d::71
  • 2404:6800:4000:101d::66
  • 2404:6800:4000:101d::64
MX—
TXT
  • facebook-domain-verification=x1xpa9ef8vq0kl6pu641uxvcoro4lu
NS—
CAA—
CNAME—
IPv6 supportYes

TLS / SSL certificate

Version
TLS 1.3
Issuer
Google Trust Services
Subject
*.google.com
Valid from
Jun 29, 2026
Valid to
Sep 21, 2026
Days until expiry
61
SAN domains
*.google.com, *.appengine.google.com, *.bdn.dev, *.origin-test.bdn.dev, *.cloud.google.com, *.crowdsource.google.com, *.datacompute.google.com, *.google.ca, *.google.cl, *.google.co.in, *.google.co.jp, *.google.co.uk, *.google.com.ar, *.google.com.au, *.google.com.br, *.google.com.co, *.google.com.mx, *.google.com.tr, *.google.com.vn, *.google.de, *.google.es, *.google.fr, *.google.hu, *.google.it, *.google.nl, *.google.pl, *.google.pt, *.gemini.cloud.google.com, *.gstatic.com, *.metric.gstatic.com, *.gvt1.com, *.gcpcdn.gvt1.com, *.gvt2.com, *.gcp.gvt2.com, *.url.google.com, *.youtube-nocookie.com, *.ytimg.com, ai.android, android.com, *.android.com, *.flash.android.com, g.co, *.g.co, goo.gl, www.goo.gl, google-analytics.com, *.google-analytics.com, google.com, googlecommerce.com, *.googlecommerce.com, urchin.com, *.urchin.com, youtu.be, youtube.com, *.youtube.com, music.youtube.com, *.music.youtube.com, youtubeeducation.com, *.youtubeeducation.com, youtubekids.com, *.youtubekids.com, yt.be, *.yt.be, android.clients.google.com, *.aistudio.google.com

Security headers

  • Strict-Transport-SecurityEnabled
  • Content-Security-PolicyEnabled
  • X-Frame-OptionsEnabled
  • X-Content-Type-OptionsEnabled
  • Referrer-PolicyMissing
  • Permissions-PolicyEnabled

Compression: gzip · 2 cookie(s) observed

Content & assets

Headings

H1 1 · H2 26 · H3 25

Links

50 internal · 14 external · 0 broken

Images

95 total · 0 missing alt

Scripts / Styles

30 scripts · 0 stylesheets

JS / CSS size

1.3 MB · 1.4 MB

Page size

2.2 MB

Robots.txt & Sitemap

robots.txt
Found
Disallow rules
75
sitemap.xml
Found
URLs in sitemap
-1

SEO issues

  • Meta description longer than 160 characters

Accessibility issues

No accessibility issues detected.

Scan details

Requested URL
https://fitbit.com
Final URL
https://store.google.com/category/watches_trackers?hl=en-IN&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category
HTTP status
200
HTTP version
HTTP/2
Response time
2.44 s
HTML size
2.2 MB
Redirect chain
https://fitbit.com → https://www.fitbit.com:443/ → https://www.fitbit.com/home → https://store.google.com:443/category/watches_trackers?hl=en-US&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category → https://store.google.com/category/watches_trackers?hl=en-IN&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category

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Frequently asked questions

What technology does fitbit.com use?
fitbit.com is built with Google Analytics.
Is fitbit.com secure (HTTPS)?
Yes. fitbit.com uses TLS 1.3 with a certificate issued by Google Trust Services, valid until Sep 21, 2026.
Who hosts fitbit.com?
fitbit.com is hosted on Google Cloud.
What is fitbit.com's SEO score?
fitbit.com scored 95/100 for SEO in the latest analysis (excellent).
What is fitbit.com's overall website score?
fitbit.com has an overall SiteGraph score of 85/100, combining SEO, performance, security, and accessibility.
What company operates fitbit.com?
fitbit.com is operated by Google Store.