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fitbit.com

Fitbit Official Site for Activity Trackers & Smartwatches

Last scanned Jul 29, 2026, 7:00 PM · 8 views

86

Overall score

Great

Summary

Find your fit with Google Fitbit's family of fitness trackers and smartwatches that help you stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep. This website uses Google Analytics. SEO is good (85/100) and accessibility is excellent (100/100). Security scores excellent (100/100) and performance fair (60/100). Top issue: Meta description longer than 160 characters.

Google Store

Find your fit with Google Fitbit's family of fitness trackers and smartwatches that help you stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep.

Top issues to fix

6 issues found

  • 1 cookie without Secure/HttpOnly flags

    Security

    Set Secure and HttpOnly on session cookies so they can't leak over HTTP or be read by injected scripts.

  • Meta description longer than 160 characters

    SEO

    Trim the meta description to under 160 characters to avoid truncation in search results.

  • robots.txt not found

    SEO

    Publish /robots.txt with a Sitemap: directive to guide crawlers.

  • sitemap.xml not found

    SEO

    Publish an XML sitemap and reference it from robots.txt to speed up page discovery.

  • Heavy page (2.2 MB)

    Performance

    Aim for under 2 MB: compress images and split large JavaScript bundles.

  • 20 broken links on the page

    SEO

    Fix or remove broken links — they waste crawl budget and erode user trust.

85

SEO

3 issue(s) found

60

Performance

1.48 s

100

Security

HTTPS & header checks

100

Accessibility

0 issue(s) found

Score history

+1 overall since Jul 21, 2026

Overall
86
SEO
85
Security
100
Performance
60
Accessibility
100

Organization

Company details published in this site's own structured data.

Google Store

Find your fit with Google Fitbit's family of fitness trackers and smartwatches that help you stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep.

en.wikipedia.orgYouTubeYouTubeInstagramX (Twitter)

Meta tags

Title
Fitbit Official Site for Activity Trackers & Smartwatches
Description
Find your fit with Google Fitbit's family of fitness trackers and smartwatches that help you stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep.
Canonical
https://store.google.com/category/watches_trackers?hl=en-IN
Language
en-IN
Charset
Viewport
width=device-width,initial-scale=1,minimal-ui
Robots meta
max-snippet:-1, max-image-preview:large, max-video-preview:-1
Manifest

OpenGraph & Twitter Card

OpenGraph

og:title
Fitbit Activity Trackers & Smartwatches
og:description
Stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep.
og:type
website
og:url
https://store.google.com/category/watches_trackers?hl=en-IN

Twitter Card

twitter:card
—
twitter:title
—
twitter:description
—

Technologies

Detected frameworks, languages, and tools.

Google Analytics

Hosting & CDN

Hosting provider
—
CDN provider
—
IP address
—
ASN
—

DNS records

TypeValue
A—
AAAA—
MX—
TXT—
NS—
CAA—
CNAME—
IPv6 supportNo

TLS / SSL certificate

Version
TLS 1.3
Issuer
Google Trust Services
Subject
*.google.com
Valid from
Jun 29, 2026
Valid to
Sep 21, 2026
Days until expiry
53
SAN domains
*.google.com, *.appengine.google.com, *.bdn.dev, *.origin-test.bdn.dev, *.cloud.google.com, *.crowdsource.google.com, *.datacompute.google.com, *.google.ca, *.google.cl, *.google.co.in, *.google.co.jp, *.google.co.uk, *.google.com.ar, *.google.com.au, *.google.com.br, *.google.com.co, *.google.com.mx, *.google.com.tr, *.google.com.vn, *.google.de, *.google.es, *.google.fr, *.google.hu, *.google.it, *.google.nl, *.google.pl, *.google.pt, *.gemini.cloud.google.com, *.gstatic.com, *.metric.gstatic.com, *.gvt1.com, *.gcpcdn.gvt1.com, *.gvt2.com, *.gcp.gvt2.com, *.url.google.com, *.youtube-nocookie.com, *.ytimg.com, ai.android, android.com, *.android.com, *.flash.android.com, g.co, *.g.co, goo.gl, www.goo.gl, google-analytics.com, *.google-analytics.com, google.com, googlecommerce.com, *.googlecommerce.com, urchin.com, *.urchin.com, youtu.be, youtube.com, *.youtube.com, music.youtube.com, *.music.youtube.com, youtubeeducation.com, *.youtubeeducation.com, youtubekids.com, *.youtubekids.com, yt.be, *.yt.be, android.clients.google.com, *.aistudio.google.com

Security headers

  • Strict-Transport-SecurityEnabled
  • Content-Security-PolicyEnabled
  • X-Frame-OptionsEnabled
  • X-Content-Type-OptionsEnabled
  • Referrer-PolicyMissing
  • Permissions-PolicyEnabled

Compression: gzip · 2 cookie(s) observed

Content & assets

Headings

H1 1 · H2 26 · H3 25

Links

50 internal · 14 external · 20 broken

Images

95 total · 0 missing alt

Scripts / Styles

30 scripts · 0 stylesheets

JS / CSS size

142 KB · 1.4 MB

Page size

2.2 MB

Robots.txt & Sitemap

robots.txt
Not found
Disallow rules
0
sitemap.xml
Not found
URLs in sitemap
0

SEO issues

  • Meta description longer than 160 characters
  • robots.txt not found
  • sitemap.xml not found

Accessibility issues

No accessibility issues detected.

Scan details

Requested URL
https://fitbit.com
Final URL
https://store.google.com/category/watches_trackers?hl=en-IN&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category
HTTP status
200
HTTP version
HTTP/2
Response time
1.44 s
HTML size
2.2 MB
Redirect chain
https://fitbit.com → https://www.fitbit.com:443/ → https://www.fitbit.com/home → https://store.google.com:443/category/watches_trackers?hl=en-US&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category → https://store.google.com/category/watches_trackers?hl=en-IN&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category

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Frequently asked questions

What technology does fitbit.com use?
fitbit.com is built with Google Analytics.
Is fitbit.com secure (HTTPS)?
Yes. fitbit.com uses TLS 1.3 with a certificate issued by Google Trust Services, valid until Sep 21, 2026.
Who hosts fitbit.com?
Hosting provider information for fitbit.com is not available yet.
What is fitbit.com's SEO score?
fitbit.com scored 85/100 for SEO in the latest analysis (great).
What is fitbit.com's overall website score?
fitbit.com has an overall SiteGraph score of 86/100, combining SEO, performance, security, and accessibility.
What company operates fitbit.com?
fitbit.com is operated by Google Store. Find your fit with Google Fitbit's family of fitness trackers and smartwatches that help you stay motivated and improve your health by tracking your activity, exercise, food, weight, and sleep.
Has fitbit.com's score changed over time?
fitbit.com's overall score has improved by 1 point (from 85 to 86) since Jul 21, 2026.