mattel.com
Mattel | About
Last scanned Jul 29, 2026, 8:00 PM · 11 views
Overall score
Great
Summary
We empower the next generation to explore the wonder of childhood and reach their full potential. This website uses Astro behind Netlify CDN. SEO is fair (65/100) and accessibility is excellent (90/100). Security scores excellent (100/100) and performance good (80/100). Top issue: Meta description longer than 160 characters.
We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
Top issues to fix
5 issues found · 1 high priority
No H1 heading found
SEOAdd exactly one H1 describing the page's main topic — it anchors the document outline for search engines and screen readers.
Meta description longer than 160 characters
SEOTrim the meta description to under 160 characters to avoid truncation in search results.
No structured data (JSON-LD) found
SEOAdd JSON-LD (Organization, Article, Product…) to become eligible for rich results.
robots.txt not found
SEOPublish /robots.txt with a Sitemap: directive to guide crawlers.
sitemap.xml not found
SEOPublish an XML sitemap and reference it from robots.txt to speed up page discovery.
SEO
5 issue(s) found
Performance
435 ms
Security
HTTPS & header checks
Accessibility
1 issue(s) found
Score history
-3 overall since Jul 22, 2026
- Overall
- 83
- SEO
- 65
- Security
- 100
- Performance
- 80
- Accessibility
- 90
Organization
Company details published in this site's own structured data.
We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
Contact
Email, phone, and address published on this site's own pages.
Meta tags
- Title
- Mattel | About
- Description
- We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
- Canonical
- https://about.mattel.com
- Language
- en
- Charset
- utf-8
- Viewport
- width=device-width, initial-scale=1
- Robots meta
- Manifest
Technologies
Detected frameworks, languages, and tools.
Hosting & CDN
- Hosting provider
- —
- CDN provider
- Netlify
- IP address
- —
- ASN
- —
DNS records
| Type | Value |
|---|---|
| A | — |
| AAAA | — |
| MX | — |
| TXT | — |
| NS | — |
| CAA | — |
| CNAME | — |
| IPv6 support | No |
TLS / SSL certificate
- Version
- TLS 1.3
- Issuer
- Let's Encrypt
- Subject
- about.mattel.com
- Valid from
- Jul 17, 2026
- Valid to
- Oct 15, 2026
- Days until expiry
- 77
- SAN domains
- about.mattel.com
Security headers
- Strict-Transport-SecurityEnabled
- Content-Security-PolicyEnabled
- X-Frame-OptionsEnabled
- X-Content-Type-OptionsEnabled
- Referrer-PolicyEnabled
- Permissions-PolicyEnabled
Compression: gzip · 0 cookie(s) observed
Content & assets
Headings
H1 0 · H2 0 · H3 0
Links
0 internal · 0 external · 0 broken
Images
0 total · 0 missing alt
Scripts / Styles
5 scripts · 0 stylesheets
JS / CSS size
4.9 KB · 2.9 KB
Page size
1.9 MB
Robots.txt & Sitemap
- robots.txt
- Not found
- Disallow rules
- 0
- sitemap.xml
- Not found
- URLs in sitemap
- 0
SEO issues
- Meta description longer than 160 characters
- No H1 heading found
- No structured data (JSON-LD) found
- robots.txt not found
- sitemap.xml not found
Accessibility issues
- No H1 heading found
Scan details
- Requested URL
- https://mattel.com
- Final URL
- https://about.mattel.com/
- HTTP status
- 200
- HTTP version
- HTTP/2
- Response time
- 395 ms
- HTML size
- 1.9 MB
- Redirect chain
- https://mattel.com → https://about.mattel.com/
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Frequently asked questions
- What technology does mattel.com use?
- mattel.com is built with Astro.
- Is mattel.com secure (HTTPS)?
- Yes. mattel.com uses TLS 1.3 with a certificate issued by Let's Encrypt, valid until Oct 15, 2026.
- Who hosts mattel.com?
- Hosting provider information for mattel.com is not available yet.
- What is mattel.com's SEO score?
- mattel.com scored 65/100 for SEO in the latest analysis (fair).
- What is mattel.com's overall website score?
- mattel.com has an overall SiteGraph score of 83/100, combining SEO, performance, security, and accessibility.
- Has mattel.com's score changed over time?
- mattel.com's overall score has declined by 3 points (from 86 to 83) since Jul 22, 2026.
OpenGraph & Twitter Card
OpenGraph
Twitter Card