pura.com
Pura — Discover Your Signature Scent
Last scanned Aug 24, 2026, 1:23 PM
Overall score
Excellent
Summary
Shop Pura's collection of luxury home fragrances, diffusers, and signature scents. This website uses Shopify behind Cloudflare CDN. SEO is good (85/100) and accessibility is excellent (100/100). Security scores excellent (90/100) and performance excellent (90/100). Top issue: Multiple H1 headings found.
Pura
Shop Pura's collection of luxury home fragrances, diffusers, and signature scents.
Top issues to fix
5 issues found
Missing X-Frame-Options header
SecurityAdd X-Frame-Options (or a CSP frame-ancestors rule) to prevent clickjacking via hidden iframes.
2 cookies without Secure/HttpOnly flags
SecuritySet Secure and HttpOnly on session cookies so they can't leak over HTTP or be read by injected scripts.
Multiple H1 headings found
SEOKeep a single H1 per page and demote the others to H2/H3.
robots.txt not found
SEOPublish /robots.txt with a Sitemap: directive to guide crawlers.
sitemap.xml not found
SEOPublish an XML sitemap and reference it from robots.txt to speed up page discovery.
SEO
3 issue(s) found
Performance
365 ms
Security
HTTPS & header checks
Accessibility
0 issue(s) found
Organization
Company details published in this site's own structured data.
Pura
Shop Pura's collection of luxury home fragrances, diffusers, and signature scents.
Meta tags
- Title
- Pura — Discover Your Signature Scent
- Description
- Shop Pura's collection of luxury home fragrances, diffusers, and signature scents.
- Canonical
- https://pura.com
- Language
- en
- Charset
- utf-8
- Viewport
- width=device-width,initial-scale=1,viewport-fit=cover
- Robots meta
- Manifest
- https://pura.com/site.webmanifest
Technologies
Detected frameworks, languages, and tools.
Hosting & CDN
- Hosting provider
- —
- CDN provider
- Cloudflare
- IP address
- —
- ASN
- —
DNS records
| Type | Value |
|---|---|
| A | — |
| AAAA | — |
| MX | — |
| TXT | — |
| NS | — |
| CAA | — |
| CNAME | — |
| IPv6 support | No |
TLS / SSL certificate
- Version
- TLS 1.3
- Issuer
- Let's Encrypt
- Subject
- pura.com
- Valid from
- Aug 10, 2026
- Valid to
- Nov 8, 2026
- Days until expiry
- 75
- SAN domains
- pura.com
Security headers
- Strict-Transport-SecurityEnabled
- Content-Security-PolicyEnabled
- X-Frame-OptionsMissing
- X-Content-Type-OptionsEnabled
- Referrer-PolicyMissing
- Permissions-PolicyMissing
Compression: gzip · 4 cookie(s) observed
Content & assets
Headings
H1 3 · H2 7 · H3 1
Links
52 internal · 7 external · 0 broken
Images
32 total · 0 missing alt
Scripts / Styles
16 scripts · 1 stylesheets
JS / CSS size
559 KB · 0 B
Page size
365 KB
Robots.txt & Sitemap
- robots.txt
- Not found
- Disallow rules
- 0
- sitemap.xml
- Not found
- URLs in sitemap
- 0
SEO issues
- Multiple H1 headings found
- robots.txt not found
- sitemap.xml not found
Accessibility issues
No accessibility issues detected.
Scan details
- Requested URL
- https://pura.com
- Final URL
- https://pura.com
- HTTP status
- 200
- HTTP version
- HTTP/2
- Response time
- 358 ms
- HTML size
- 365 KB
- Redirect chain
- https://pura.com
See something wrong on this report? Request a correction
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Frequently asked questions
- What technology does pura.com use?
- pura.com is built with Shopify, Google Analytics, Meta Pixel.
- Is pura.com secure (HTTPS)?
- Yes. pura.com uses TLS 1.3 with a certificate issued by Let's Encrypt, valid until Nov 8, 2026.
- Who hosts pura.com?
- Hosting provider information for pura.com is not available yet.
- What is pura.com's SEO score?
- pura.com scored 85/100 for SEO in the latest analysis (great).
- What is pura.com's overall website score?
- pura.com has an overall SiteGraph score of 91/100, combining SEO, performance, security, and accessibility.
- What company operates pura.com?
- pura.com is operated by Pura. Shop Pura's collection of luxury home fragrances, diffusers, and signature scents.
OpenGraph & Twitter Card
OpenGraph
Twitter Card