shinola.com
Shinola | The American Watchmaker
Last scanned Aug 24, 2026, 1:22 PM · 3 views
Overall score
Excellent
Summary
Founded in 2011 with the belief that products should be made well and made to last, Shinola began with a simple idea: to bring watchmaking back to the US. This website uses Shopify hosted on Cloudflare behind Cloudflare CDN. SEO is good (85/100) and accessibility is excellent (100/100). Security scores good (80/100) and performance excellent (100/100). Top issue: Multiple H1 headings found.
Shinola
Founded in 2011 with the belief that products should be made well and made to last, Shinola began with a simple idea: to bring watchmaking back to the US.
- Canada
- Hosted on Cloudflare
Top issues to fix
6 issues found · 2 high priority
Missing Strict-Transport-Security header
SecurityAdd HSTS so browsers always use HTTPS — this closes the protocol-downgrade attack window.
Missing Content-Security-Policy header
SecurityAdd a CSP to control which sources can run scripts — the strongest single defense against XSS.
Multiple H1 headings found
SEOKeep a single H1 per page and demote the others to H2/H3.
robots.txt not found
SEOPublish /robots.txt with a Sitemap: directive to guide crawlers.
sitemap.xml not found
SEOPublish an XML sitemap and reference it from robots.txt to speed up page discovery.
20 broken links on the page
SEOFix or remove broken links — they waste crawl budget and erode user trust.
SEO
3 issue(s) found
Performance
6 ms
Security
HTTPS & header checks
Accessibility
0 issue(s) found
Organization
Company details published in this site's own structured data.
Shinola
Founded in 2011 with the belief that products should be made well and made to last, Shinola began with a simple idea: to bring watchmaking back to the US.
Meta tags
- Title
- Shinola | The American Watchmaker
- Description
- Founded in 2011 with the belief that products should be made well and made to last, Shinola began with a simple idea: to bring watchmaking back to the US.
- Canonical
- https://www.shinola.com/
- Language
- en
- Charset
- utf-8
- Viewport
- width=device-width,initial-scale=1
- Robots meta
- index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
- Manifest
Technologies
Detected frameworks, languages, and tools.
Hosting & CDN
- Hosting provider
- Cloudflare
- CDN provider
- Cloudflare
- IP address
- 23.227.38.65
- ASN
- AS13335 (CLOUDFLARENET - Cloudflare, Inc., US)
DNS records
| Type | Value |
|---|---|
| A |
|
| AAAA | — |
| MX |
|
| TXT | — |
| NS |
|
| CAA | — |
| CNAME | — |
| IPv6 support | No |
TLS / SSL certificate
- Version
- TLS 1.3
- Issuer
- Let's Encrypt
- Subject
- shinola.com
- Valid from
- Jun 29, 2026
- Valid to
- Sep 27, 2026
- Days until expiry
- 33
- SAN domains
- shinola.com
Security headers
- Strict-Transport-SecurityMissing
- Content-Security-PolicyMissing
- X-Frame-OptionsEnabled
- X-Content-Type-OptionsEnabled
- Referrer-PolicyEnabled
- Permissions-PolicyEnabled
Compression: none · 0 cookie(s) observed
Content & assets
Headings
H1 16 · H2 14 · H3 74
Links
228 internal · 2 external · 20 broken
Images
161 total · 11 missing alt
Scripts / Styles
129 scripts · 59 stylesheets
JS / CSS size
854 KB · 61.4 KB
Page size
9.0 KB
Robots.txt & Sitemap
- robots.txt
- Not found
- Disallow rules
- 0
- sitemap.xml
- Not found
- URLs in sitemap
- 0
SEO issues
- Multiple H1 headings found
- robots.txt not found
- sitemap.xml not found
Accessibility issues
No accessibility issues detected.
Scan details
- Requested URL
- https://shinola.com
- Final URL
- https://shinola.com
- HTTP status
- 429
- HTTP version
- HTTP/2
- Response time
- 6 ms
- HTML size
- 9.0 KB
- Redirect chain
- https://shinola.com
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Frequently asked questions
- What technology does shinola.com use?
- shinola.com is built with Shopify, Google Analytics, Google Ads.
- Is shinola.com secure (HTTPS)?
- Yes. shinola.com uses TLS 1.3 with a certificate issued by Let's Encrypt, valid until Sep 27, 2026.
- Who hosts shinola.com?
- shinola.com is hosted on Cloudflare, behind Cloudflare CDN.
- What is shinola.com's SEO score?
- shinola.com scored 85/100 for SEO in the latest analysis (great).
- What is shinola.com's overall website score?
- shinola.com has an overall SiteGraph score of 91/100, combining SEO, performance, security, and accessibility.
- What company operates shinola.com?
- shinola.com is operated by Shinola. Founded in 2011 with the belief that products should be made well and made to last, Shinola began with a simple idea: to bring watchmaking back to the US.
OpenGraph & Twitter Card
OpenGraph
Twitter Card