smartwool.com
Merino Wool Socks & Apparel in the U.S. | Smartwool®
Last scanned Aug 6, 2026, 4:00 AM · 9 views
Overall score
Great
Summary
Discover Merino wool socks, apparel and outdoor clothing available in the U.S. This website uses Shopify hosted on Cloudflare behind Cloudflare CDN. SEO is fair (70/100) and accessibility is excellent (100/100). Security scores good (80/100) and performance good (85/100). Top issue: Multiple H1 headings found.
Discover Merino wool socks, apparel and outdoor clothing available in the U.S. at Smartwool®. Built for comfort, breathability and performance.
- Canada
- Hosted on Cloudflare
Top issues to fix
8 issues found · 2 high priority
Missing Strict-Transport-Security header
SecurityAdd HSTS so browsers always use HTTPS — this closes the protocol-downgrade attack window.
Missing Content-Security-Policy header
SecurityAdd a CSP to control which sources can run scripts — the strongest single defense against XSS.
Multiple H1 headings found
SEOKeep a single H1 per page and demote the others to H2/H3.
No structured data (JSON-LD) found
SEOAdd JSON-LD (Organization, Article, Product…) to become eligible for rich results.
Missing OpenGraph tags
SEOAdd og:title/og:description/og:image so shared links render a proper preview card.
robots.txt not found
SEOPublish /robots.txt with a Sitemap: directive to guide crawlers.
+2 more issues — details in the sections below.
SEO
5 issue(s) found
Performance
8 ms
Security
HTTPS & header checks
Accessibility
0 issue(s) found
Score history
-6 overall since Jul 26, 2026
- Overall
- 82
- SEO
- 70
- Security
- 80
- Performance
- 85
- Accessibility
- 100
Organization
Company details published in this site's own structured data.
Contact
Email, phone, and address published on this site's own pages.
Meta tags
- Title
- Merino Wool Socks & Apparel in the U.S. | Smartwool®
- Description
- Discover Merino wool socks, apparel and outdoor clothing available in the U.S. at Smartwool®. Built for comfort, breathability and performance.
- Canonical
- https://www.smartwool.com/en-us
- Language
- en-US
- Charset
- utf-8
- Viewport
- width=device-width, initial-scale=1.0
- Robots meta
- Manifest
Technologies
Detected frameworks, languages, and tools.
Hosting & CDN
- Hosting provider
- Cloudflare
- CDN provider
- Cloudflare
- IP address
- 23.227.38.65
- ASN
- AS13335 (CLOUDFLARENET - Cloudflare, Inc., US)
DNS records
| Type | Value |
|---|---|
| A |
|
| AAAA | — |
| MX |
|
| TXT | — |
| NS |
|
| CAA | — |
| CNAME | — |
| IPv6 support | No |
TLS / SSL certificate
- Version
- TLS 1.3
- Issuer
- Let's Encrypt
- Subject
- smartwool.com
- Valid from
- Jun 21, 2026
- Valid to
- Sep 19, 2026
- Days until expiry
- 44
- SAN domains
- smartwool.com
Security headers
- Strict-Transport-SecurityMissing
- Content-Security-PolicyMissing
- X-Frame-OptionsEnabled
- X-Content-Type-OptionsEnabled
- Referrer-PolicyEnabled
- Permissions-PolicyEnabled
Compression: none · 0 cookie(s) observed
Content & assets
Headings
H1 2 · H2 45 · H3 14
Links
190 internal · 33 external · 20 broken
Images
165 total · 4 missing alt
Scripts / Styles
112 scripts · 60 stylesheets
JS / CSS size
1.4 MB · 88.8 KB
Page size
9.0 KB
Robots.txt & Sitemap
- robots.txt
- Not found
- Disallow rules
- 0
- sitemap.xml
- Not found
- URLs in sitemap
- 0
SEO issues
- Multiple H1 headings found
- No structured data (JSON-LD) found
- Missing OpenGraph tags
- robots.txt not found
- sitemap.xml not found
Accessibility issues
No accessibility issues detected.
Scan details
- Requested URL
- https://smartwool.com
- Final URL
- https://smartwool.com
- HTTP status
- 429
- HTTP version
- HTTP/2
- Response time
- 8 ms
- HTML size
- 9.0 KB
- Redirect chain
- https://smartwool.com
See something wrong on this report? Request a correction
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Frequently asked questions
- What technology does smartwool.com use?
- smartwool.com is built with Shopify, Google Analytics, Meta Pixel, TikTok Pixel.
- Is smartwool.com secure (HTTPS)?
- Yes. smartwool.com uses TLS 1.3 with a certificate issued by Let's Encrypt, valid until Sep 19, 2026.
- Who hosts smartwool.com?
- smartwool.com is hosted on Cloudflare, behind Cloudflare CDN.
- What is smartwool.com's SEO score?
- smartwool.com scored 70/100 for SEO in the latest analysis (fair).
- What is smartwool.com's overall website score?
- smartwool.com has an overall SiteGraph score of 82/100, combining SEO, performance, security, and accessibility.
- Has smartwool.com's score changed over time?
- smartwool.com's overall score has declined by 6 points (from 88 to 82) since Jul 26, 2026.
OpenGraph & Twitter Card
OpenGraph
Twitter Card