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smartwool.com

Merino Wool Socks & Apparel in the U.S. | Smartwool®

Last scanned Jul 26, 2026, 5:48 AM

88

Overall score

Great

Summary

Discover Merino wool socks, apparel and outdoor clothing available in the U.S. This website uses Shopify behind Cloudflare CDN. SEO is good (75/100) and accessibility is excellent (100/100). Security scores excellent (100/100) and performance good (80/100). Top issue: No structured data (JSON-LD) found.

Discover Merino wool socks, apparel and outdoor clothing available in the U.S. at Smartwool®. Built for comfort, breathability and performance.

Top issues to fix

7 issues found

  • 4 cookies without Secure/HttpOnly flags

    Security

    Set Secure and HttpOnly on session cookies so they can't leak over HTTP or be read by injected scripts.

  • No structured data (JSON-LD) found

    SEO

    Add JSON-LD (Organization, Article, Product…) to become eligible for rich results.

  • Missing OpenGraph tags

    SEO

    Add og:title/og:description/og:image so shared links render a proper preview card.

  • robots.txt not found

    SEO

    Publish /robots.txt with a Sitemap: directive to guide crawlers.

  • sitemap.xml not found

    SEO

    Publish an XML sitemap and reference it from robots.txt to speed up page discovery.

  • Heavy page (2.2 MB)

    Performance

    Aim for under 2 MB: compress images and split large JavaScript bundles.

+1 more issue — details in the sections below.

75

SEO

4 issue(s) found

80

Performance

442 ms

100

Security

HTTPS & header checks

100

Accessibility

0 issue(s) found

Not enough scan history yet to show a trend — check back after this site has been re-scanned a few more times.

Organization

Company details published in this site's own structured data.

Discover Merino wool socks, apparel and outdoor clothing available in the U.S. at Smartwool®. Built for comfort, breathability and performance.

InstagramFacebookYouTube

Contact

Email, phone, and address published on this site's own pages.

Meta tags

Title
Merino Wool Socks & Apparel in the U.S. | Smartwool®
Description
Discover Merino wool socks, apparel and outdoor clothing available in the U.S. at Smartwool®. Built for comfort, breathability and performance.
Canonical
https://www.smartwool.com/en-us
Language
en-US
Charset
utf-8
Viewport
width=device-width, initial-scale=1.0
Robots meta
Manifest

OpenGraph & Twitter Card

OpenGraph

og:title
—
og:description
—
og:type
—
og:url
—

Twitter Card

twitter:card
—
twitter:title
—
twitter:description
—

Technologies

Detected frameworks, languages, and tools.

Shopify

Hosting & CDN

Hosting provider
—
CDN provider
Cloudflare
IP address
—
ASN
—

DNS records

TypeValue
A—
AAAA—
MX—
TXT—
NS—
CAA—
CNAME—
IPv6 supportNo

TLS / SSL certificate

Version
TLS 1.2
Issuer
Sectigo Limited
Subject
www.smartwool.com
Valid from
Mar 10, 2026
Valid to
Mar 10, 2027
Days until expiry
225
SAN domains
www.smartwool.com, smartwool.ca, smartwool.com, www.smartwool.ca, www2.smartwool.ca, www2.smartwool.com

Security headers

  • Strict-Transport-SecurityEnabled
  • Content-Security-PolicyEnabled
  • X-Frame-OptionsEnabled
  • X-Content-Type-OptionsEnabled
  • Referrer-PolicyMissing
  • Permissions-PolicyMissing

Compression: gzip · 7 cookie(s) observed

Content & assets

Headings

H1 1 · H2 47 · H3 13

Links

212 internal · 31 external · 20 broken

Images

150 total · 4 missing alt

Scripts / Styles

54 scripts · 5 stylesheets

JS / CSS size

153 KB · 30.3 KB

Page size

2.2 MB

Robots.txt & Sitemap

robots.txt
Not found
Disallow rules
0
sitemap.xml
Not found
URLs in sitemap
0

SEO issues

  • No structured data (JSON-LD) found
  • Missing OpenGraph tags
  • robots.txt not found
  • sitemap.xml not found

Accessibility issues

No accessibility issues detected.

Scan details

Requested URL
https://smartwool.com
Final URL
https://www.smartwool.com/en-us
HTTP status
200
HTTP version
HTTP/2
Response time
396 ms
HTML size
2.2 MB
Redirect chain
https://smartwool.com → https://www.smartwool.com/ → https://www.smartwool.com/en-us

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Frequently asked questions

What technology does smartwool.com use?
smartwool.com is built with Shopify.
Is smartwool.com secure (HTTPS)?
Yes. smartwool.com uses TLS 1.2 with a certificate issued by Sectigo Limited, valid until Mar 10, 2027.
Who hosts smartwool.com?
Hosting provider information for smartwool.com is not available yet.
What is smartwool.com's SEO score?
smartwool.com scored 75/100 for SEO in the latest analysis (fair).
What is smartwool.com's overall website score?
smartwool.com has an overall SiteGraph score of 88/100, combining SEO, performance, security, and accessibility.