toysrus.com
Toysrus.com, The Official Toys”R”Us Site - Toys, Games, & More – Toys"R"Us
Last scanned Aug 2, 2026, 10:00 AM · 8 views
Overall score
Great
Summary
Toys”R”Us is the leading kids store for all toys, dolls, action figures, learning games, building blocks and more. This website uses Shopify behind Cloudflare CDN. SEO is good (75/100) and accessibility is excellent (90/100). Security scores excellent (100/100) and performance excellent (90/100). Top issue: Title longer than 60 characters.
Toys"R"Us
Toys”R”Us is the leading kids store for all toys, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!
Top issues to fix
6 issues found · 1 high priority
No H1 heading found
SEOAdd exactly one H1 describing the page's main topic — it anchors the document outline for search engines and screen readers.
4 cookies without Secure/HttpOnly flags
SecuritySet Secure and HttpOnly on session cookies so they can't leak over HTTP or be read by injected scripts.
Title longer than 60 characters
SEOShorten the title to under 60 characters so search results don't truncate it.
robots.txt not found
SEOPublish /robots.txt with a Sitemap: directive to guide crawlers.
sitemap.xml not found
SEOPublish an XML sitemap and reference it from robots.txt to speed up page discovery.
20 broken links on the page
SEOFix or remove broken links — they waste crawl budget and erode user trust.
SEO
4 issue(s) found
Performance
283 ms
Security
HTTPS & header checks
Accessibility
1 issue(s) found
Score history
-3 overall since Jul 26, 2026
- Overall
- 88
- SEO
- 75
- Security
- 100
- Performance
- 90
- Accessibility
- 90
Organization
Company details published in this site's own structured data.
Toys"R"Us
Toys”R”Us is the leading kids store for all toys, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!
Meta tags
- Title
- Toysrus.com, The Official Toys”R”Us Site - Toys, Games, & More – Toys"R"Us
- Description
- Toys”R”Us is the leading kids store for all toys, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!
- Canonical
- https://www.toysrus.com/
- Language
- en
- Charset
- utf-8
- Viewport
- width=device-width,initial-scale=1
- Robots meta
- index,follow
- Manifest
Technologies
Detected frameworks, languages, and tools.
Hosting & CDN
- Hosting provider
- —
- CDN provider
- Cloudflare
- IP address
- —
- ASN
- —
DNS records
| Type | Value |
|---|---|
| A | — |
| AAAA | — |
| MX | — |
| TXT | — |
| NS | — |
| CAA | — |
| CNAME | — |
| IPv6 support | No |
TLS / SSL certificate
- Version
- TLS 1.3
- Issuer
- Let's Encrypt
- Subject
- www.toysrus.com
- Valid from
- Jun 4, 2026
- Valid to
- Sep 2, 2026
- Days until expiry
- 31
- SAN domains
- www.toysrus.com
Security headers
- Strict-Transport-SecurityEnabled
- Content-Security-PolicyEnabled
- X-Frame-OptionsEnabled
- X-Content-Type-OptionsEnabled
- Referrer-PolicyMissing
- Permissions-PolicyMissing
Compression: gzip · 7 cookie(s) observed
Content & assets
Headings
H1 0 · H2 14 · H3 30
Links
294 internal · 6 external · 20 broken
Images
69 total · 3 missing alt
Scripts / Styles
155 scripts · 18 stylesheets
JS / CSS size
113 KB · 75.3 KB
Page size
723 KB
Robots.txt & Sitemap
- robots.txt
- Not found
- Disallow rules
- 0
- sitemap.xml
- Not found
- URLs in sitemap
- 0
SEO issues
- Title longer than 60 characters
- No H1 heading found
- robots.txt not found
- sitemap.xml not found
Accessibility issues
- No H1 heading found
Scan details
- Requested URL
- https://toysrus.com
- Final URL
- https://www.toysrus.com/
- HTTP status
- 200
- HTTP version
- HTTP/2
- Response time
- 269 ms
- HTML size
- 723 KB
- Redirect chain
- https://toysrus.com → https://www.toysrus.com/
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Frequently asked questions
- What technology does toysrus.com use?
- toysrus.com is built with Shopify, Google Analytics.
- Is toysrus.com secure (HTTPS)?
- Yes. toysrus.com uses TLS 1.3 with a certificate issued by Let's Encrypt, valid until Sep 2, 2026.
- Who hosts toysrus.com?
- Hosting provider information for toysrus.com is not available yet.
- What is toysrus.com's SEO score?
- toysrus.com scored 75/100 for SEO in the latest analysis (fair).
- What is toysrus.com's overall website score?
- toysrus.com has an overall SiteGraph score of 88/100, combining SEO, performance, security, and accessibility.
- What company operates toysrus.com?
- toysrus.com is operated by Toys"R"Us. Toys”R”Us is the leading kids store for all toys, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!
- Has toysrus.com's score changed over time?
- toysrus.com's overall score has declined by 3 points (from 91 to 88) since Jul 26, 2026.
OpenGraph & Twitter Card
OpenGraph
Twitter Card