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visitbritain.com

The Official Website For UK Tourism | VisitBritain

Last scanned Jul 26, 2026, 5:17 AM · 1 view

87

Overall score

Great

Summary

Let VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems. This website uses Google Analytics behind Cloudflare CDN. SEO is excellent (90/100) and accessibility is excellent (100/100). Security scores excellent (90/100) and performance fair (70/100). Top issue: robots.txt not found.

Let VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems.

Top issues to fix

4 issues found · 2 high priority

  • Missing Content-Security-Policy header

    Security

    Add a CSP to control which sources can run scripts — the strongest single defense against XSS.

  • Slow estimated load (13.2s)

    Performance

    Use a CDN, enable caching/compression, and cut render-blocking assets — every extra second costs conversions.

  • robots.txt not found

    SEO

    Publish /robots.txt with a Sitemap: directive to guide crawlers.

  • sitemap.xml not found

    SEO

    Publish an XML sitemap and reference it from robots.txt to speed up page discovery.

90

SEO

2 issue(s) found

70

Performance

13.25 s

90

Security

HTTPS & header checks

100

Accessibility

0 issue(s) found

Not enough scan history yet to show a trend — check back after this site has been re-scanned a few more times.

Organization

Company details published in this site's own structured data.

Let VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems.

Meta tags

Title
The Official Website For UK Tourism | VisitBritain
Description
Let VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems.
Canonical
https://www.visitbritain.com/en
Language
en-gb
Charset
utf-8
Viewport
width=device-width, initial-scale=1, viewport-fit=cover
Robots meta
Manifest
https://www.visitbritain.com/themes/custom/rutherford/dist/img/favicons/site.webmanifest?0

OpenGraph & Twitter Card

OpenGraph

og:title
VisitBritain
og:description
Planning a holiday to the UK? Discover everything you need to know about visiting England, Scotland, Wales and Northern Ireland with the official guide!
og:type
og:url
https://www.visitbritain.com/en

Twitter Card

twitter:card
summary
twitter:title
VisitBritain
twitter:description
Planning a holiday to the UK? Discover everything you need to know about visiting England, Scotland, Wales and Northern Ireland with the official guide!

Technologies

Detected frameworks, languages, and tools.

Hosting & CDN

Hosting provider
CDN provider
Cloudflare
IP address
ASN

DNS records

TypeValue
A
AAAA
MX
TXT
NS
CAA
CNAME
IPv6 supportNo

TLS / SSL certificate

Version
TLS 1.3
Issuer
Google Trust Services
Subject
www.visitbritain.com
Valid from
Jun 13, 2026
Valid to
Sep 11, 2026
Days until expiry
46
SAN domains
www.visitbritain.com

Security headers

  • Strict-Transport-SecurityEnabled
  • Content-Security-PolicyMissing
  • X-Frame-OptionsEnabled
  • X-Content-Type-OptionsEnabled
  • Referrer-PolicyEnabled
  • Permissions-PolicyMissing

Compression: gzip · 0 cookie(s) observed

Content & assets

Headings

H1 1 · H2 25 · H3 73

Links

77 internal · 11 external · 0 broken

Images

60 total · 0 missing alt

Scripts / Styles

23 scripts · 2 stylesheets

JS / CSS size

35.4 KB · 0 B

Page size

574 KB

Robots.txt & Sitemap

robots.txt
Not found
Disallow rules
0
sitemap.xml
Not found
URLs in sitemap
0

SEO issues

  • robots.txt not found
  • sitemap.xml not found

Accessibility issues

No accessibility issues detected.

Scan details

Requested URL
https://visitbritain.com
Final URL
https://www.visitbritain.com/en
HTTP status
200
HTTP version
HTTP/2
Response time
13.24 s
HTML size
574 KB
Redirect chain
https://visitbritain.com → https://www.visitbritain.com/ → https://www.visitbritain.com/en

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Frequently asked questions

What technology does visitbritain.com use?
visitbritain.com is built with jQuery, Google Analytics, Cloudflare Analytics.
Is visitbritain.com secure (HTTPS)?
Yes. visitbritain.com uses TLS 1.3 with a certificate issued by Google Trust Services, valid until Sep 11, 2026.
Who hosts visitbritain.com?
Hosting provider information for visitbritain.com is not available yet.
What is visitbritain.com's SEO score?
visitbritain.com scored 90/100 for SEO in the latest analysis (excellent).
What is visitbritain.com's overall website score?
visitbritain.com has an overall SiteGraph score of 87/100, combining SEO, performance, security, and accessibility.